QUALITY AND DISTINCTION
FOR OUR CUSTOMERS
Palestine is an ancient and fertile farming region. For thousands of years, farming has been an honored livelihood. Our farmers proudly combine the best of traditional practices with cutting-edge farming and processing techniques. The results are exceptional delicacies that are prized around the world.
PRIDE AND DIGNITY
FOR OUR FARMERS
We exist to benefit the farming communities of Palestine. Before we began, farmers here were selling their olive oil for 23% less than it costs them to harvest it (8 sheckels per kilo). Now, that we're able to sell our oil around the world, our growers are earning 22 sheckels per kilo, enabling us to earn a living from the farm crafts our families have practiced for generations. Our motto is "Insisting On Life".
OPPORTUNITY AND AUTONOMY
FOR OUR PEOPLE
Canaan is rare among Fair Trade cooperatives in that we do more than simply export raw goods for finishing and marketing by other companies. We also manage all our processing, packaging and branding. We provide finished, ready-to-sell "Product of Palestine" premium food items. This of course means more economic opportunities for the people of Palestine, but it also allows us to protect the authenticity, integrity and quality of everything that we do.
RESPONSIBILITY AND STEWARDSHIP
FOR OUR LAND
Investing in community goes hand-in-hand with protecting the earth. Many of our farming families have worked the same land for over 1000 years, and they are using ancient, low impact techniques that were pioneered by their ancestors. Canaan Fair Trade is committed to preserving these ancient farming traditions. True to our heritage, we also embrace modern innovation to conserve energy and water. We remain committed to protecting our Global environment for generations to come.